If you’ve used Twitter for any length of time, chances are you have migrated from using Twitter.com to a Twitter management tool like TweetDeck, HootSuite, etc. For me, TweetDeck has made all the difference in the world, and was integral for me to fully utilize (and fall in love with) tweeting. But just when you think you have little or no use for Twitter.com anymore, think again. Your Twitter profile can actually have a big impact on your social reach, blogging and overall brand.
Your Twitter.com profile page is important for a few reasons.
1. It gives a glimpse of you and your brand to all potential followers, including advertisers and brands.
Your Twitter page is one snapshot of your social media presence. You are limited to a profile picture, 160 characters and a few aesthetics to convey who you are and what you are all about. No matter if a new follower is another blogger or a brand wanting to work with you, they are going to reach you through your profile.
Some things to consider: Are you getting the most “bang” for your 160 characters? Do you want brands to know you are PR-friendly?
2. It’s a main avenue to your blog.
You might think of yourself as a blogger first, but keep in mind how intertwined blogging and social media actually are. Twitter is one of the main forms of contact for bloggers. Plus, a lot of contacts you’ve made and blog readers you’ve gained have “found” you through Twitter.
Something to consider: Is your About or Contact page linked to your Twitter profile vs. your blog’s homepage?
3. Your Twitter profile is an extension of your blog & part of your online presence.
Too often, we focus so much on our blog, its design, its content, its navigation, etc., that we forget about our most-used social media accounts. But each of them is a representation of you and your brand. You can’t control how someone first comes in contact with you, so be sure that whatever accounts you use and love, shows others who the real you is.
Some things to consider: Does your current Twitter profile description do a good job of representing who you are, what you write about and causes you believe in? Do the background design and colors of your page coordinate with your blog’s look?
Check out Part II of How to Make the Most of Your Twitter Page, including some free and easy tools to customize yours…now that I’ve do some fine-tuning myself.
What do you think of your Twitter page? Have you seen others that you like?