If you are keeping an eye on the digital world, then you will know about TikTok, the popular video-sharing app. TikTok has become the trend among Gen Z and Millennials. Though the launch of TikTok was only two years back, currently, it has over 800 million active users worldwide. TikTok has become the most downloaded non-gaming app as of January 2020.
TikTok is becoming an engaging platform for Generation Z. The platform is gaining popularity and engagement through its short format videos, trending music and sounds, and visual effects such as Augmented Reality (AR) filters.
If your target audience is youngsters, then you will need to check the below ways to influence your Gen Z audience on the TikTok platform.
Before getting started, let’s find out the demographics of the TikTok platform.
Though TikTok seems like a platform for kids, it is an excellent platform if your target market audience is between the ages of 16 to 25 years old. TikTok is a platform where your brand can build exposure among the Gen Z and Millennials. To gain more reach among Gen Z, subscribe to the Flymesocial tiktok fans, and buy various TikTok services.
According to a survey, 41% of users are between the ages of 18 to 24 years old, whereas 27% of users are around the age of 13 to 17 years. TikTok may grow among all the age groups along years, but as for now, it is trendy among Gen Z.
Here, we’ll discuss the various ways to reach your Generation Z audience on TikTok.
6 Ways To Reach Generation Z Audience On TikTok
- Stay Creative
Gen Z audiences value uniqueness, consistency, accuracy, and engagement. They mostly rely on trends and creative video content. It means that you will need to know about the current trends. Nowadays, users are looking for memes and funny videos. Not only that, but you can also make use of trending song tacks and AR filters to create unique content. So, in TikTok, you will need to make your content interactive, attractive, original as well as trendy. It will create more engagement among Gen Z users.
- Brand Takeover
Brand takeover ad is the best way to reach your audience in a matter of 3 to 5 seconds. The ad appears when you open the TikTok app. So, when you create an interactive ad, it makes a greater engagement with the audience. It attracts the users to click your ad, and it will take them to any external or internal destination. TikTok offers various categories to run an ad.
- In-Feed Video
An in-feed video ad is about 5 to 15 seconds long, full-screen video ad. To make the ad look like original video content, TikTok displays the username, profile picture, likes, comments, shares, and all other features. It makes it look more organic. These ads direct the audience to any internal or external destination on clicking it. These video ads influence the Gen Z audience at a higher rate.
- Hashtag Challenge
Another way where you can reach your Gen Z audience is Hashtag Challenge. It encourages the TikTok users to create and share the content. Through the hashtag challenges, you can ask the users to participate and produce user-generated content. According to TikTok, 35% of TikTokers join in the hashtag challenges. When done in the right way, you can attract the Gen Z and increase your brand engagement. You can also buy TikTok views to enhance your brand’s visibility among the audience.
- Top View
TikTok combined both Brand Takeover and In-feed video ads to form Top view ads. It creates brand awareness among the Gen Z audience since it is the first thing that the user sees while getting into the app. Through the top view ad, you can encourage traffic to your app or website.
- Branded Lens
If you are ready to invest in promoting your brand, then a branded lens is a great way. Here, you can partner with TikTok and create your 2D or 3D branded filters. The TikTok team offers you a spot on the Trending tab for about ten days to encourage users to make use of these filters. It shows how you can promote your brand among the Gen Zers. It provides greater brand visibility. You can also combine branded lenses with hashtag challenges to get more exposure.
TikTok is a great platform to reach Gen Z and Millennials. The ad formats in TikTok are very creative when compared to other social media platforms. From hashtag challenges to branded lenses, the TikTok platform has various opportunities to connect with Gen Z. If your brand is not on TikTok, it’s the right time to get into it.