TikTok officially launches a new platform and brand called “TikTok For Business”. The site contains ad formats, including Top View, the ad that is displayed when you first open the TikTok app and marquee product. Other products include In-feed videos, Brand Takeovers, Branded Effects, and Hashtag Challenges. TikTok for business nurtures positive, creative, and actual moments that make the community exclusive by offering solutions for businesses and encouraging them to grow as an incredibly expressive community. TikTok helps brands in adding in-depth value to user experience and easily buy TikTok views.
In-Feed ads run for sixty seconds with compelling sounds and engaging content. Brand Takeovers run for a short duration of three to five seconds in the form of an image or video. Hashtag challenges enable brands to participate in the user community by encouraging users to develop content around their preferred hashtag. The challenges may be tempting as it includes Hashtag Plus, which combines a shopping feature to the experience.
At the same time, Branded Effects encourages brands to connect themselves directly to the content creation strategies. The effects enable a product or brand to be combined with a video of 2D, 3D, or AR technique in either background or foreground. The branded effects can also be included in hashtag challenges to promote the engagement of the brand.
Along with the official launch of “TikTok For Business”, the advanced AR effect “Brand Scan” is included in the application. These TikTok’s ARad plans appear to be a challenge for Snapchat’s AR format Word Lenses and Sponsored Lenses. Additionally, TikTok introduces an e-learning center that helps marketers understand more about ad offerings in TikTok. The center consists of resources, product guides, and best practices to support them run successful campaigns or study Partner Program in Branded Effects.
The COCID 19 crisis has mostly impacted the business community. TikTok provides a hundred million dollars as an ad credit to support small businesses advertising on the TikTok platform. The app offers sufficient tools for businesses to enhance creativity and utilize the potential of the community. TikTok has gathered nearly eight hundred million users across the world. Utilizing the TikTok community without supporting small businesses to recover from the loss caused by the pandemic situation could be invaluable.
Small businesses are enabled to claim one-time ad credit in TikTok that amounts to three hundred dollars. TikTok had also mentioned that the credits must be utilized before the end of the year 2020. TikTok also credits for additional spending by offering up to two thousand dollars per Business. Businesses are provided with limitless opportunities for branding and selling their products on the TikTok platform. The marketing solutions in TikTok are scalable as the platform consistently works towards the brands’ growing needs.
TikTok assures to provide support to the community by offering creative tools and encouraging and appropriate resources for SMB marketers to transcend the challenging times. TikTok is also introducing Business Accounts features where the businesses will be provided with additional tools. The platform offers customized tools for businesses to meet their exclusive needs, thereby enhancing their performance analysis and audience engagement. TikTok Business platform is best suitable for optimizing creative prospects.
TikTok has not publicly declared the cost of its ad tools, but the pricing largely depends on what the brands wish to accomplish and the campaign objective. It is reported that the ad rates of TikTok on a CPM basis is comparatively lower than other social media platforms such as Facebook. Presently, TikTok works closely with brands by purchasing and managing their campaigns along with performance reporting.
The new platform transforms TikTok from being a platform where the marketers can explore to a demanding place among other social media platforms. The marketers can merge as a part of the TikTok community instead of being isolated. Few marketing campaigns in TikTok were incredibly successful such that the TikTok users created their version out of it.
The idea also confirms that a platform is where trends and culture are developed and shared across the world. Also, the TikTok content is capable of getting viral across diverse audiences in a short period. TikTok experimented with a new portal called “Creator Marketplace” in specific regions. The portal enabled brands to explore and collaborate with content creators for paid brand campaigns.