TikTok is a social platform that has an enormous user base across all the consumer superpower countries. There are more than 119 million active users for TikTok users in India, the highest among them. The platform has a stronghold across all the major countries. Both the USA and China also enjoy a higher user base for TikTok. However, India held the first place for a more extended period and turned into a massive market for TikTok. The country has increased the social application value globally and helped it to earn tons of cash. Today, the platform is diverse in this country as people of all ages are present in this social application. People are going with this social application mostly and are spending a lot of their leisure time in it. Thus, TikTok has evolved into a diverse platform in this country. Brands, no matter whatever the age group their target audience is, they can find them on this platform. In India, TikTok is the cumulation of the people of all age groups. Hence, it is not that easy for a brand to discard TikTok when it comes to social media marketing. Every brand will look to launch a hit campaign on TikTok to drive a large number of people and to maximize its brand reach. So, every brand needs to have a presence on TikTok and drive sales. For instance, one of the leading food delivery chains in India, Swiggy has launched a campaign on TikTok that turned the face of other brands. The campaign has brought an excellent reputation for Swiggy, turning into the people’s preferred food delivery service. The campaign titled as Swiggy Starhunt helped its delivery partners to exhibit their hidden talents. Many of its delivery partners at even tier 2 and tier 3 countries showed their skills such as dancing, singing, and even acrobatic skills. Many came forward and showcased the ability in which they feel they are right. The campaign became a massive hit, as many brands were surprised by how Swiggy leveraged the platform in the best possible way. Today, many brands are going with TikTok as it helps to get in touch with a large number of people at ease. Once they create an ad that could perfectly fit TikTok, it can be taken to the view of many people. 

A considerable number of videos from the delivery executives have become viral. Thus, these TikTok videos have elevated the reach of a brand. Swiggy compiled the performance videos and posted the best among them frequently on its page. Therefore it achieved a considerable range through TikTok grabbing the attention of a large number of people. Following the campaign, the sales of Swiggy maximized 3x than it was earlier. Hence, the potential of TikTok is summarized here.Many brands are trying to leverage TikTok in the best possible way and aiming to maximize the conversion rate. The star hunt campaign of TikTok has increased the reach of Swiggy in manifolds that alongside helped it to sustain the prevailing customers. Today, many brands are willing to follow the same pathway of Swiggy and are looking to enhance their business. Swiggy harnessed the advantage of hashtags and campaigns correctly and driven its growth at a fast pace. Subsequently, after Swiggy launched the campaign, many brands aimed to ideate concepts and implemented them on  TikTok. Today, many brands aim to go with TikTok and harness the platform as effectively as possible. Many brands buy tiktok likes to maximize their brand reach on this social application.

Moreover, TikTok has gained a broader reach than any other social platform. Many people are increasingly opening their accounts on TikTok, which has led to an increase in enormous range further. Swiggy also gained attention with its campaign #whatthefalooda, which was launched to tackle customers’ cuss words. Today, the time people spend on TikTok is increasing consistently. Hence, it is pivotal for brands to go with the platform to get in touch with their customers. If a brand is aiming to maximize its reach, then it must have its presence on TikTok. Thus, the lip-synching application acts as the tool to market a brand and gain customers. Due to its consistently rising user base, TikTok will attain much more importance in the coming years. It is also expected to surpass the user base of Facebook in the coming years.