Social media is a networking medium that allows marketers to maximize business, brand, product, or service reach by engaging with the right people. Whether you are a small business owner, entrepreneur, seasoned marketer, or a marketer looking to gain more business awareness, social media is the best networking platform to achieve your goals. Every marketer needs to know the popular social media platforms around.
There are five significant factors that you need to consider for marketing on social media. They are:
- The size and engagement rate of social media
- Is the social media site the right fit for your business?
- Does the social media site fit your business image?
- Are your target customers or audiences using the social media site?
- How many networks can you manage at once?
Social media is one of the cost-effective and budget-friendly media of marketing. These networking platforms provide higher ROI (Return on Investment) for the business world to grow more and more every day. More than 80% of the world population has at least one social media profile. Social media service providers like Earnviews offer various services at best features. It is clear that no matter where you decide to invest, marketers will have a high chance of targeting or reaching new customers.
To make this easier, this guide helps you with the top 5 social media marketing sites, and it is worth reading more about social media marketing platforms, which will be great for your brand marketing.
The Top 6 Effective Social Media Platforms To Promote Your Business
Facebook is the number one biggest platform that has over more than 2 billion active users around the world. Facebook is the most widely used marketing platform where more than 65 million marketers or businesses use the Facebook business page. Also, more than seven million marketers actively promote their business through Facebook Advertising.
Facebook supports all types of content formats, such as images, text sharing, videos, live videos, and stories. The broader range of user demographics is one of the significant factors that make Facebook as an effective marketing medium. The Facebook algorithm prioritizes content depending on the engagement rate, so it is mandatory to create interactive content to engage existing and new audiences.
Instagram is a visual sharing multimedia application that supports photos and video sharing. It is a highly engaging social media networking platform that currently has more than 1 billion active users worldwide. Instagram allows users to share a wider range of content, such as live videos, images, stories, and videos. It supports a longer form of video content with an in-built application called IGTV (Instagram TV). The latest statistics of Instagram proves that Instagram stories are genuinely dominating the platform.
Instagram supports various ad formats for marketers to reach their target audience. As a business, create an Instagram business account which provides rich analytics to track your marketing performances.
TikTok is a highly engaging social media marketing platform that has a wider range of younger generation demographics. TikTok is the world’s most downloaded application, which has over more than 2 billion downloads on the iOS and the Android store. It is a short-form video sharing application which allows user to share a 60-second video embedded with music, filter, song snippets, AR (Augmented Reality) filters, and much more.
More than 80% of active TikTok users are Generation Z and Millennial who create engaging and funny content to entertain users. With the wider younger generation demographics, many brands prefer using TikTok advertisements to gain brand awareness. TikTok users can also buy tiktok likes from active TikTok service providers to gain more instant popularity.
Twitter, as a social media platform, has a strong emphasis on real-time information. It is an entreating platform that allows sharing of content related to entertainment, politics, news, sports, and much more. Twitter, as a social media platform that can be used as a customer service channel to increase more business interactions. Twitter currently has more than 300 million active users worldwide. And the recent Twitter statistics prove that more than 80% of customer requests happen on Twitter.
Pinterest is the active platform where users discover new things, and it is the platform where engagement is the primary focus. Pinterest statistics report that more than 80% of active users get inspired by content branded content. This gives every business or marketers a unique opportunity to shape customer’s purchasing decisions. Pinterest puts the brand on people’s minds whenever they want to try or buy new products.